If you have a question about who you’re marketing to why don’t you just ask them. The simple genius of surveys accomplishes that. Surveys are a dynamic tool that work across marketing channels…but there’s a catch…they take some effort to write. Below are some quiz tips that might spark some tips if you are thinking […]
(via DMNews)
I remember saying the phrase “NOT!” quite a bit back in the day, as in “I think that is so cool….NOT!!!”. When I think about saying that I cringe. For folks who are email marketers hopefully some of the practices below become cringe-worthy in the near future. Below are some former email best practices but […]
When I’m not blogging I am a Project Manager. One thing that I’ve learned no matter what type of project I’m working on is no one, and I mean no one, likes a work bully. Even bullies don’t like their fellow bullies. Bullies come in different shapes and sizes in the work place too, it’s […]
Email Marketing is as much a science as it is an art these days with all of the metrics available. If you’re interested in A/B testing with your subject lines you’ve probably seen how some phrases are words have given you success. Regardless of what has caused your recipient to react there are some things […]
(via Mashable)
No one has ever said “I feel like there’s nothing more heartwarming that looking at numbers and data.” Another sentence that has never been uttered, “Pictures of children playing on a playground yield no emotions from me.” Data has a place in marketing. Strong emotional images and messages have a place in marketing. In today’s […]
Often we think of marketing channels in silos. While each marketing channel does offer it’s own unique benefits those benefits can be enhanced when combined with other marketing channels. Combining Direct Mail and Email Marketing can improve your impact in both channels. Here’s more on the idea: Many of the foundational tenants of email marketing […]
Beware the zeitgeister He only cares about what’s trending now. The only worthy examples are this week’s examples, or even better, tomorrow’s examples. The zeitgeister will interrupt a long-term strategy discussion to talk urgently about today’s micro-trend instead. The zeitgeister has little or no knowledge of the foundations of his industry, merely an out-of-context understanding […]
(via Vision Critical)