Subject Line Don'ts
Email Marketing is as much a science as it is an art these days with all of the metrics available. If you’re interested in A/B testing with your subject lines you’ve probably seen how some phrases are words have given you success. Regardless of what has caused your recipient to react there are some things that should just be avoided, even if it is causing your users to respond.
Here’s a few things to avoid when you’re writing your subject line for your email marketing.
Never beg for opens
You wouldn’t beg someone to be your friend, so why beg shoppers for opens and interactions?
Don’t be too vague or specific
Too little information can leave your audience confused; too much information can leave them without much intrigue.
By no means be misleading
Not delivering on the promise of an email subject line leads to a terrible customer experience.
(via DM News)