• Stand Out Without Sticking Out

    My kids are starting to think more about what they wear. Their goals seem to be, expressing their personality and being noticed. One of the things that I have to coach them on is not being noticed for looking like a cartoon character. It’s similar with our marketing pieces. We want our marketing pieces to […]

  • USPS rate case ongoing; April 26 implementation not clear

    The USPS rate case is ongoing. We are still waiting for final rate charts to be published and will distribute them to you as soon as they are available. Note: There is some legal controversy over the 45-day advance notice requirement. The statute requires the 45-day notice, but it is not clear whether the 45 […]

  • Fighting to Defeat Progress

    Every committee or organization has at least one well-meaning person who is pushing to make things more average. “On behalf of the masses, the uncommitted, the ones who don’t care, we need to dumb this down, smooth out the edges and make it more average. We need to oversimplify it, make it a bit banal, […]

  • Customer Service Starts at the Bottom

    In my career I’ve witnessed the best customer service in the United States all the way down to some of the worst treatment I’ve ever seen a customer experience. You could easily see that the difference started with the leader of both companies but it didn’t stop there. The treatment that a customer receives depends […]

  • The Cure for Asking Dumb Questions

    You ask dumb questions.  Until you know all that there is to know about a subject you’re going to ask dumb questions. Your questions only get better when you understand more. And a lot of times the only way to understand more is to ask questions, that someone would consider dumb. So what’s the solution […]

  • First Class rates approved

    The Postal Regulatory Commission (PRC) has approved the proposed First Class rates that the United States Postal Service (USPS) plans to put  into effect on April 26th 2015.  However, the PRC did not approve the rates for Standard Mail that were proposed by USPS.  Regarding the proposed Standard rates, the PRC stated: In Standard Mail, certain unequal […]

  • “Don’t call it a comeback…I’ve been here for years” – LL Cool J

    Email Newsletters are making a comeback. If you stopped sending them out, afraid that you were overwhelming your audience, maybe it’s time to rethink that. If you never stopped sending them…well then it’s like those folks who never stopped wearing Aviator style sunglasses…wait long enough and it’ll come back around. Below are some reasons you […]

  • Marketing is just like dating

    I didn’t date a lot growing up but I do remember one thing about it,  it never went well for me. One of the reasons is I spent more time being scared I was going to blow it with the girl than I spent trying to get to know her. If I had spent some […]