USPS Holiday Shipping Deadlines
(via Stamps.com) →Read more
Survey Says! Direct Mail
The results of a new survey by Epsilon Targeted are in and the big winner is direct marketing. Customers were asked about several popular channels including social media but the clearly preferred method for receiving marketing was direct mail. The U.S. respondents answered these two questions favorably for direct mail: I enjoy checking the mailbox […] →Read more
5 Things You Might Be Doing Wrong
Email Marketing is a great way to engage your customer. Email marketing is also a great way to ruin a relationship with your customer. Jeff Nicholson, SVP at Pitney Bowes Software, says these five things are key to keeping your customers engaged with your email messages and your company. 1. Frequency. The greatest factor in […] →Read more
Robot Book Scanner
Have you ever wondered how they make digital copies of books? Me neither but here’s a really cool video of a new method being developed in Tokyo. (via Mashable) →Read more
Before Step One
Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…) What is the story he told himself (about the world, about his situation, about his perceptions) before he met you? How do you encounter him in a way that he trusts the story you […] →Read more
Christmas Marketing Ideas
Unless you don’t watch TV you’ve probably noticed that the political ads have been traded in for the Christmas ads. Most marketers already have a marketing plan but here are a few things to think through before January. 1. Say Merry Christmas It’s fine to be politically correct in your personal life, but when it […] →Read more
USPS Ready to Try Anything?
Here’s an article from the USPS Inspector General blog where they pitch the idea of the USPS selling advertising space. It’s not a new idea by any means but it would take some getting used to. Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called […] →Read more
12 Scams of Christmas
(via Mashable) →Read more
Be Open To Arguments
You can’t argue with success… Of course you can. What else are you going to argue with? Failure can’t argue with you, because it knows that it didn’t work. The art of staying successful is in being open to having the argument. Great organizations fail precisely because they refuse to do this. (via Seth’s Blog) →Read more
New Book Features Augmented Reality
Augmented Reality is still a growing tool in the marketer’s tool kit. Here’s another example; a book associated with the video game Journey gets enhanced through Augmented Reality. “Journey” captured players’ hearts and imaginations when it was released on the PlayStation Network in February. The game primarily used visuals to move the player forward in […] →Read more