Email Marketing 101 says to only send emails to people who want your emails. Federal SPAM regulations enforce that, but it also should be standard practice. So after you’ve got the right audience, what’s next? Here are some foundational building blocks (or Email Marketing 102) for you to consider. Subject line. The first thing customers […] →Read more
(via Mashable) →Read more
By USPS definition, a folded self-mailer (FSM) is a mailpiece formed when one or more unbound sheets of paper are folded together and sealed to make a letter-size piece. New requirements for FSM’s will become effective on January 5th, 2013. The new requirements take into account USPS automated sorting machines and are intended to reduce […] →Read more
No one means to be annoying, well … usually. Work emails are often written in haste and hardly ever proof read. A few little changes can help you be better received. 1. The Subject is the Message Quick Fix: We all have crazy days at the office, when you just need to touch base with […] →Read more
Here are some words from our CEO Tim Johnson about the passing of our friend and co-worker John Steiner: John was a great employee and a good friend. This morning, perceptively noticing that my thoughts were elsewhere, my wife asked: “What will you miss most about John?” My mind immediately went two directions. One, I’ll […] →Read more
(via Stamps.com) →Read more
The results of a new survey by Epsilon Targeted are in and the big winner is direct marketing. Customers were asked about several popular channels including social media but the clearly preferred method for receiving marketing was direct mail. The U.S. respondents answered these two questions favorably for direct mail: I enjoy checking the mailbox […] →Read more
Email Marketing is a great way to engage your customer. Email marketing is also a great way to ruin a relationship with your customer. Jeff Nicholson, SVP at Pitney Bowes Software, says these five things are key to keeping your customers engaged with your email messages and your company. 1. Frequency. The greatest factor in […] →Read more
Have you ever wondered how they make digital copies of books? Me neither but here’s a really cool video of a new method being developed in Tokyo. (via Mashable) →Read more
Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…) What is the story he told himself (about the world, about his situation, about his perceptions) before he met you? How do you encounter him in a way that he trusts the story you […] →Read more