The USPS is working on an augmented reality app with Aurasma. This app will bring your mail piece to life and give your recipient another reason to read your mail. Look for the app to be released later this year. (via VentureBeat) →Read more
More simple wisdom from Seth Godin: What do you make? Decisions. You don’t run a punch press or haul iron ore. Your job is to make decisions. The thing is, the farmer who grows corn has no illusions about what his job is. He doesn’t avoid planting corn or dissemble or procrastinate about harvesting corn. […] →Read more
Here is an excerpt from the Camden Community News: On December 20 Impact Proven Solutions…was awarded for their outstanding work with Minnesota State Operated Community Service (MSOCS). For the past two years, Impact has employed adults with physical and mental impairments from MSOCS. Their crew works three hours per day, five days per week and […] →Read more
Here are the new First Class US Postal Service rates that will start on January 27. Click here to view the Standard Rates. First-Class Mail 1 Ounce Letter Prices 1 Ounce Letter Price per Piece Change Current New Cents per piece Percent Change Single Piece $0.45 $0.46 $0.010 2.2% Mixed AADC $0.404 $0.405 $0.001 0.2% […] →Read more
Here are the Inspector General’s top 10 stories of 2012, or top 9 since number 10 is barely mail related: 10. Pitfalls of Sponsorship – The U.S. Anti-Doping Agency strips cycling legend Lance Armstrong of his seven Tour de France titles after accusing him of illegal doping while on the U.S. Postal Service team. 9. […] →Read more
Email Marketing 101 says to only send emails to people who want your emails. Federal SPAM regulations enforce that, but it also should be standard practice. So after you’ve got the right audience, what’s next? Here are some foundational building blocks (or Email Marketing 102) for you to consider. Subject line. The first thing customers […] →Read more
(via Mashable) →Read more
By USPS definition, a folded self-mailer (FSM) is a mailpiece formed when one or more unbound sheets of paper are folded together and sealed to make a letter-size piece. New requirements for FSM’s will become effective on January 5th, 2013. The new requirements take into account USPS automated sorting machines and are intended to reduce […] →Read more
No one means to be annoying, well … usually. Work emails are often written in haste and hardly ever proof read. A few little changes can help you be better received. 1. The Subject is the Message Quick Fix: We all have crazy days at the office, when you just need to touch base with […] →Read more
Here are some words from our CEO Tim Johnson about the passing of our friend and co-worker John Steiner: John was a great employee and a good friend. This morning, perceptively noticing that my thoughts were elsewhere, my wife asked: “What will you miss most about John?” My mind immediately went two directions. One, I’ll […] →Read more