My world was shattered the day my dad told me no one practiced more than Michael Jordan. I really wanted to be good at basketball just by wanting it. I didn’t want to have to work for it. Data is similar in that just having data and looking at it doesn’t create a successful direct […] →Read more
Here is some not so good news from Washington, DC. Senators Carper and Coburn have reached a compromise on the pricing section of their bill. It is a triple whammy for postal prices. The cap goes to CPI+1, the exigency increase becomes permanent and the USPS has the ability to eliminate the CAP in 2017 […] →Read more
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It’s pretty easy to miss the customer perspective when you’re on the inside looking out. When you’re a charity and you miss the bigger picture it can really cost you. Here are a few tips to remember next time you ask for donations: Well firstly, donors have feelings too. Secondly, as donors we like to […] →Read more
Here are the postage rates that will go into effect on January 26th, 2014. Unfortunately, the Postal Regulatory Commission (PRC) approved the entire Exigent rate increase requested by the United States Postal Service (USPS). The PRC’s decision came over a massive effort across the entire industry to oppose the exigency increase. Overall, that means that […] →Read more
As more and more folks use mobile devices there’s no doubt your audience is part of that demographic, regardless of their age. As 2014 begins there’s an ever growing change in how websites and emails are designed specifically because of the growth of mobile device usage. It’s called responsive design and it takes in to […] →Read more
Mailing lists have been around almost as long as mail. In the age of big data some of the guess work is taken out and saturation mailings aren’t required to get to your target audience. Here are a few list types to consider for your next mailing. The house list:You create this list yourself. It’s […] →Read more
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We want to help you understand what is happening with the January 26th, 2014 USPS postage increase. -The Postal Regulatory Commission (PRC) has approved the USPS postage rate increases that are capped by law by the Consumer Price Index (CPI). (Click here to view those prices.) -It is still likely that the PRC will approve […] →Read more