Every year the post office puts together a bunch of facts that helps you realize how big, interesting and human the post office is. This isn’t just a list of how many letters they deliver per year or boring statistics. 2014 USPS Postal Facts (via USPS) →Read more
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I won a headline writing contest in 11th grade. Believe it or not I’m not an expert at it though. Here are a few good tips to think through when you are writing your next headline for a letter, article or email. Headlines, subheads and bullets should: Be USEFUL to the reader, Provide […] →Read more
I like baseball caps. The first time that I noticed that I sure saw a lot of web ads for baseball caps I realized I was being tracked…in a good way! More and more marketers are using your data FOR you bringing you things that you want to see. If you collect customer data start […] →Read more
The weight of a television set has nothing at all to do with the clarity of its picture. Even if you measure to a tenth of a gram, this precise data is useless. Some people measure stereo equipment using fancy charts and graphs, even though the charts and graphs say little or nothing about how […] →Read more
My world was shattered the day my dad told me no one practiced more than Michael Jordan. I really wanted to be good at basketball just by wanting it. I didn’t want to have to work for it. Data is similar in that just having data and looking at it doesn’t create a successful direct […] →Read more
Here is some not so good news from Washington, DC. Senators Carper and Coburn have reached a compromise on the pricing section of their bill. It is a triple whammy for postal prices. The cap goes to CPI+1, the exigency increase becomes permanent and the USPS has the ability to eliminate the CAP in 2017 […] →Read more
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It’s pretty easy to miss the customer perspective when you’re on the inside looking out. When you’re a charity and you miss the bigger picture it can really cost you. Here are a few tips to remember next time you ask for donations: Well firstly, donors have feelings too. Secondly, as donors we like to […] →Read more