Write Better Headlines
I won a headline writing contest in 11th grade. Believe it or not I’m not an expert at it though. Here are a few good tips to think through when you are writing your next headline for a letter, article or email.
Headlines, subheads and bullets should:
Be USEFUL to the reader,
Provide him with a sense of URGENCY,
Convey the idea that the main benefit is somehow UNIQUE; and
Do all of the above in an ULTRA-SPECIFIC way.