Write Better Headlines

I won a headline writing contest in 11th grade. Believe it or not I’m not an expert at it though. Here are a few good tips to think through when you are writing your next headline for a letter, article or email.

Headlines, subheads and bullets should:
    Be USEFUL to the reader,
    Provide him with a sense of URGENCY,
    Convey the idea that the main benefit is somehow UNIQUE; and
    Do all of the above in an ULTRA-SPECIFIC way.

(via Copyblogger)

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