Personalization Is So Personal

I like baseball caps. The first time that I noticed that I sure saw a lot of web ads for baseball caps I realized I was being tracked…in a good way!
More and more marketers are using your data FOR you bringing you things that you want to see. If you collect customer data start thinking of some ways to help your customers with their data. Below are some percentages about how effective it can be in email marketing.

-81 percent said that receiving personalized emails based on their own preferences and shopping behaviors would make them at least somewhat more likely to make additional purchases.
-82 percent would be at least somewhat willing to receive more emails from stores that personalized the mailings based on their shopping habits.
-69 percent said they would be willing to share personal information about themselves if companies would use that information to send email messages that were more relevant to them.

(via Clickz)