Where to Collect Data
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Email Best Practice?
I remember saying the phrase “NOT!” quite a bit back in the day, as in “I think that is so cool….NOT!!!”. When I think about saying that I cringe. For folks who are email marketers hopefully some of the practices below become cringe-worthy in the near future. Below are some former email best practices but […] →Read more
Stop Work-Bullying
When I’m not blogging I am a Project Manager. One thing that I’ve learned no matter what type of project I’m working on is no one, and I mean no one, likes a work bully. Even bullies don’t like their fellow bullies. Bullies come in different shapes and sizes in the work place too, it’s […] →Read more
Subject Line Don'ts
Email Marketing is as much a science as it is an art these days with all of the metrics available. If you’re interested in A/B testing with your subject lines you’ve probably seen how some phrases are words have given you success. Regardless of what has caused your recipient to react there are some things […] →Read more
Digital Hide and Seek
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Storytelling With Data
No one has ever said “I feel like there’s nothing more heartwarming that looking at numbers and data.” Another sentence that has never been uttered, “Pictures of children playing on a playground yield no emotions from me.” Data has a place in marketing. Strong emotional images and messages have a place in marketing. In today’s […] →Read more
One-Two Punch: Direct Mail & Email
Often we think of marketing channels in silos. While each marketing channel does offer it’s own unique benefits those benefits can be enhanced when combined with other marketing channels. Combining Direct Mail and Email Marketing can improve your impact in both channels. Here’s more on the idea: Many of the foundational tenants of email marketing […] →Read more
Johnny Come Lately
Beware the zeitgeister He only cares about what’s trending now. The only worthy examples are this week’s examples, or even better, tomorrow’s examples. The zeitgeister will interrupt a long-term strategy discussion to talk urgently about today’s micro-trend instead. The zeitgeister has little or no knowledge of the foundations of his industry, merely an out-of-context understanding […] →Read more
Infograph: Customer Centricity
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What People Want From Loyalty Programs
Since we all know nothing is free in life the next best thing is discounts. These days more and more folks are signing up for loyalty based programs because more loyalty programs are available (scientific, I know). So how can you get a potential customer to be a loyal customer? Here are some statistics about […] →Read more