Analytics are amazing but having an algorithm read aloud isn’t exciting. Numbers can highlight some awesome facts yet reading a list of statistics isn’t invigorating. Data has never been more relevant for direct marketers but how do you make the data come alive and work for you? Below are a couple of common sense tips […] →Read more
What gets your recepient to open a piece of direct mail? Well the answer is that’s a moving target. Design elements that used to work may not work anymore. It falls in the standard pattern of design, test, results, repeat. The part most people enjoy least is the testing but it may be the most […] →Read more
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With the ‘Big Data’ movement these days you can be assured that there’s plenty of data being collected. Having more data is good for marketers. On top of that there is plenty that you can do with your data to learn more things about your customers. The thing is though the goal isn’t to have […] →Read more
If you have a question about who you’re marketing to why don’t you just ask them. The simple genius of surveys accomplishes that. Surveys are a dynamic tool that work across marketing channels…but there’s a catch…they take some effort to write. Below are some quiz tips that might spark some tips if you are thinking […] →Read more
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I remember saying the phrase “NOT!” quite a bit back in the day, as in “I think that is so cool….NOT!!!”. When I think about saying that I cringe. For folks who are email marketers hopefully some of the practices below become cringe-worthy in the near future. Below are some former email best practices but […] →Read more
When I’m not blogging I am a Project Manager. One thing that I’ve learned no matter what type of project I’m working on is no one, and I mean no one, likes a work bully. Even bullies don’t like their fellow bullies. Bullies come in different shapes and sizes in the work place too, it’s […] →Read more
Email Marketing is as much a science as it is an art these days with all of the metrics available. If you’re interested in A/B testing with your subject lines you’ve probably seen how some phrases are words have given you success. Regardless of what has caused your recipient to react there are some things […] →Read more
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