How do you know what your audience wants unless you are listening? Listening to your customers today is much different than it was even 5 years ago. Between the analytics options to see what your targets are up to or engaging them in person there’s a myriad of possibilities. One way to know what your […] →Read more
When you build a building, it stays around for a long time. When you invest and staff a factory, it’s something significant, and it lasts. When Heinz gets shelf space at the supermarket, the status quo is powerful and that shelf space might last a generation or two. Today, the smart money is investing in […] →Read more
Dear Reader, Thank you for reading my blog post. This impersonal blog post is very generic but I said “Dear” in my greeting so you feel all warm and fuzzy inside. Now there’s no need to personalize. Since it seems almost all of an online experience is tailored for each individual user that means you […] →Read more
I’m a big believer in getting to the point. Cut to the chase. Just the facts. Unless…I have to tell you about something that I don’t think you need to know about. Then it is very likely that I will write a much longer sentence which will mask the details that I hope you forget […] →Read more
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We’ve been writing more frequently on this blog about using your data to drive your marketing. To take this line of thinking one step further your data can go beyond informing only your marketing but also the content you create. While ‘Content Marketing’ is definitely a current buzzword, once you’ve started to try to create […] →Read more
With the ever changing tool set available to marketers it’s inevitable that even traditional direct mail marketing will evolve. The USPS has released a new whitepaper on Mail Innovations that include both future and present marketing methods. Direct Mail continues to be a strong marketing channel when used to its full potential. This paper will […] →Read more
Being the best at marketing is a moving target. While the end goal will typically always be the same (sell more) the way you market to help achieve that goal is always evolving. The best example of this is email marketing. Sending emails to your audience isn’t as simple as a ‘blast’ like it was […] →Read more
First-Class Mail Color/Transpromo Promotion Continue to grow the value of First-Class Mail and encourage mailers to invest in color print technology for bills/statements Mail Drives Mobile Engagement Promotion Demonstrate how direct mail, combined with mobile technology, can combine to facilitate purchasing from a mail piece using a mobile device 2015 Earned Value Reply Mail Slow […] →Read more
The cause and effect principle has seemingly come in to play with regard to shipping costs. The cause is partly a result of the ever growing shift from shopping in-store to shopping online. With less room in shipping trucks due to bulkier items both FedEx and UPS are moving toward dimensional pricing models which will […] →Read more