For a while this summer I was the smartest guy on my team without a doubt. Now, what does that fact tell you; that I’m extremely intelligent? Not really, because there’s a bit more information you need to correctly interpret that fact, I was the only guy on my team this summer (the other guy […] →Read more
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One of the math lessons I’ll never forget was the day we learned Please Excuse My Dear Aunt Sally. That was a mnemonic device to help us remember Parenthesis, Exponents, Multiplication, Division, Addition, Subtraction which is the order of operation when doing mathematics so that the correct result is found. There’s a similar order of […] →Read more
In business there is often a need to apologize. Whatever the mistake or misunderstanding a word must be said. While how you deliver the message may vary the genuineness must be there every time. Below is a great example of an apology. It is definitely not a ‘how to’ but there is much wisdom in […] →Read more
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How do you know what your audience wants unless you are listening? Listening to your customers today is much different than it was even 5 years ago. Between the analytics options to see what your targets are up to or engaging them in person there’s a myriad of possibilities. One way to know what your […] →Read more
When you build a building, it stays around for a long time. When you invest and staff a factory, it’s something significant, and it lasts. When Heinz gets shelf space at the supermarket, the status quo is powerful and that shelf space might last a generation or two. Today, the smart money is investing in […] →Read more
Dear Reader, Thank you for reading my blog post. This impersonal blog post is very generic but I said “Dear” in my greeting so you feel all warm and fuzzy inside. Now there’s no need to personalize. Since it seems almost all of an online experience is tailored for each individual user that means you […] →Read more
I’m a big believer in getting to the point. Cut to the chase. Just the facts. Unless…I have to tell you about something that I don’t think you need to know about. Then it is very likely that I will write a much longer sentence which will mask the details that I hope you forget […] →Read more
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