Thank you for reading my blog post. This impersonal blog post is very generic but I said “Dear” in my greeting so you feel all warm and fuzzy inside. Now there’s no need to personalize.
Since it seems almost all of an online experience is tailored for each individual user that means you better be playing your part as an email marketer. Below are some facts about using personalization in email. Hopefully the data will be more compelling than my sarcastic opening.