My kids are starting to think more about what they wear. Their goals seem to be, expressing their personality and being noticed. One of the things that I have to coach them on is not being noticed for looking like a cartoon character. It’s similar with our marketing pieces. We want our marketing pieces to […] →Read more
The USPS rate case is ongoing. We are still waiting for final rate charts to be published and will distribute them to you as soon as they are available. Note: There is some legal controversy over the 45-day advance notice requirement. The statute requires the 45-day notice, but it is not clear whether the 45 […] →Read more
Every committee or organization has at least one well-meaning person who is pushing to make things more average. “On behalf of the masses, the uncommitted, the ones who don’t care, we need to dumb this down, smooth out the edges and make it more average. We need to oversimplify it, make it a bit banal, […] →Read more
In my career I’ve witnessed the best customer service in the United States all the way down to some of the worst treatment I’ve ever seen a customer experience. You could easily see that the difference started with the leader of both companies but it didn’t stop there. The treatment that a customer receives depends […] →Read more
You ask dumb questions. Until you know all that there is to know about a subject you’re going to ask dumb questions. Your questions only get better when you understand more. And a lot of times the only way to understand more is to ask questions, that someone would consider dumb. So what’s the solution […] →Read more
The Postal Regulatory Commission (PRC) has approved the proposed First Class rates that the United States Postal Service (USPS) plans to put into effect on April 26th 2015. However, the PRC did not approve the rates for Standard Mail that were proposed by USPS. Regarding the proposed Standard rates, the PRC stated: In Standard Mail, certain unequal […] →Read more
Email Newsletters are making a comeback. If you stopped sending them out, afraid that you were overwhelming your audience, maybe it’s time to rethink that. If you never stopped sending them…well then it’s like those folks who never stopped wearing Aviator style sunglasses…wait long enough and it’ll come back around. Below are some reasons you […] →Read more
I didn’t date a lot growing up but I do remember one thing about it, it never went well for me. One of the reasons is I spent more time being scared I was going to blow it with the girl than I spent trying to get to know her. If I had spent some […] →Read more
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Any time I write about analytics I seem to go back to baseball. Baseball is a simple sport to understand conceptually. When you try to analyze something as simple as baseball you can see more clearly how your analytics may not actually be helping. For example, a good baseball player generally gets a lot of […] →Read more