Marketing Tips for the New Year
As the year draws to a close American’s typically come up with a list of resolutions for the new year. Some follow through, some don’t. Below are some tips you could add to your marketing resolutions in the next year.
It’s always good to sit down and take a look at what you’re doing rather than continuing in the same pattern for tradition sake. Here are a few tips on how to be a better direct marketer in 2015.
Understand your segments.
This means varying your copy to different segments based upon what your data indicates. You also need to treat your current customers and past customers differently than your prospect base. Your list is still the MOST critical factor to your direct mail success.
What’s your offer?
Direct marketing is about getting a call-to-action right away. In order to elicit that response you need to create relevance to your segments. Offers create the relevance and give the target audiences a reason to respond. Have compelling offers.
The cheaper format is usually less effective.
The tendency is to look at direct mail as a cost rather than an investment. Therefore too many users try self-mailers and postcards when they should be using a classic direct mail package with a letter.
The targeted demographic will influence this decision for sure, but don’t rule out a package because it costs more. It usually tests through to provide a much greater ROI than cheaper printed options.
(via Chief Marketer)