You’re actually not teaching them a lesson, because the people who most need to learn a lesson haven’t, and won’t. What you’re actually doing is diverting yourself from your path as well as ruining your day in a quixotic quest for fairness, fairness you’re unlikely to find. Sure, you can shut someone down, excoriate them, […]
(via Mashable)
A fire extinguisher is a great tool, but it’s not all that helpful if you’re trying to dig a hole. A shovel is a great tool, but there are better ways to fight fire. It’s wise to have great strategies and proven methods built in to your processes but only if you use them wisely. […]
One of the secrets to Direct Mail in the US is playing nicely with the USPS. You may be an expert marketer but if you fail to obey the many detailed rules of the Post Office you will be burned. Here are some of the more important rules to follow: Designing a Folded Self-Mailer Using […]
One of the favorite pass times of many folks is playing Grammar Police. We all have our bad habits when we write and it’s never fun to get called out. Here are a few common mistakes to be on the lookout for. Never mind v. nevermind Let’s blame Kurt Cobain, because ever since the poster […]
The next big breakthrough in marketing that will make everyone rich…well…no one knows. What is obvious is things have shifted in the last 2 years. Social Media is a marketing tool and Mobile Devices are where your customers are being marketed to. Are these things you need to consider for your brand? 1. Multi-device world […]
The new Marketplace Fairness Act legislation, dubbed “Internet Sales Tax”, has got the web world abuzz. As more and more legislation is directly aimed at the internet (think SOPA or PIPA) the MFA seems likely to pass. So here are a couple of answers to the basic questions you might have about it. 1. What […]
Everyone wants to increase their ROI. Studies show a proven way to achieve this is personalization. Personalization can range from using a customer’s name to setting up unique offers for each person. In addition to personalizing the offer, adding a marketing channel increases the opportunity to interact with a potential customer. Here are some statistics […]
Digital print isn’t just some buzzword because marketers got tired of saying ‘laser print’. There are several benefits to digital print including a few listed below. It might not be the best option for everyone but it could be right for you. Here’s a few things it offers: Increased customization with 100% variable content delivered […]
(via Direct Marketing News)