When trying to convert a shopper to a buyer free shipping is twice as effective as percent-off offers. A study released by Retention Science shows that among online promotional offers free shipping is more alluring. Retention Science’s research included 100 million online transactions, 20 million user profiles and 100 email campaigns. This study identifies the […]
Seth Godin with a reminder to not take things too personal when you don’t get an answer you don’t like: What “no” means I’m too busy I don’t trust you This isn’t on my list My boss won’t let me I’m afraid of moving this forward I’m not the […]
A coworker was recently ranting at a teammate of mine and said “It’s very clear that I’m being misunderstood” as though all of the fault was on my teammate. Part of your job as a communicator is to make your message understandable. If your messages are often misunderstood then you’re probably the problem, not your […]
In a world that is becoming more and more digital, the question for many marketers is, ‘Why direct mail?’. A typical response would include the stable statistics and ROI that direct mail provides as well as cost. Rather than give those answers though here are a few ways to use direct marketing that are simple […]
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With the seemingly never ending growth of the internet is the continuing rise in the number of online shopping. Here are some statistics about the expectations for the 2013 holiday season. Holiday Shopping By The Numbers: 16: The percentage of online retailers who plan to offer their first holiday free-shipping offer before Halloween 82 billion: […]
Last month the Postal Service announced that it wants to increase postage rates by 5.9% in January. That is 4.3% above the rate of inflation. According to a law that has been in place since 2006, in order to increase postage rates above the rate of inflation, the USPS must file for a Rate Adjustment […]
Being a good copywriter is a true gift. As the marketing world continually evolves that skill set must also evolve. Writing copy for the web won’t mean recreating the wheel, but it will require some thought. There are lots of presumptions and ideas that we all bring to the table when picturing writing for the […]
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Bart Duffy is one of our long-term Senior Account Executives here at Impact. His daughter, Elizabeth, is a Top-9 Finalist for NCAA Woman of the Year. I bet you’ll enjoy looking at a description of Elizabeth’s accomplishments. You will not only see truly remarkable academic and athlete accomplishments, but you will also recognize wisdom and […]