Customers Prefer Free Shipping

When trying to convert a shopper to a buyer free shipping is twice as effective as percent-off offers. A study released by Retention Science shows that among online promotional offers free shipping is more alluring.
Retention Science’s research included 100 million online transactions, 20 million user profiles and 100 email campaigns. This study identifies the types of promotional offers that are most effective.

Free shipping offers convert at rates between 0.22 percent and 1.9 percent, making them twice as effective as price-reduction offers, which covert at rates between 0.1 percent and 0.8 percent.

(via Retention Science)

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