Good luck with that, there aren’t any. If you hesitate when leaping from rope to another, you’re not going to last very long. And this is at the heart of what makes innovation work in organizations, why industries die, and how painful it is to try to maintain the status quo while also participating in […] →Read more
Press release from the Coalition for a 21st Century Postal Service: The U.S. mailing industry today expressed grave concern with the news that the U.S. Postal Service lost $3.3 billion in the 1st quarter of Fiscal Year 2012. The Coalition for a 21st Century Postal Service, a coalition of businesses and industries tied to the […] →Read more
Good news for direct mail marketers looking to add a little punch to their mailing. Whether you choose to add an insert or just use a heavier paper stock this can help do so at a reduced cost. Here are some details: Businesses now can mail First-Class Mail automation and presort letters weighing up to […] →Read more
In a perfect world people would just show up with money whenever needed. Those involved in fundraising efforts know firsthand that asking is necessary. Here are a few tips that will help refine a few methods that are sure to generate a healthy ROI. 1. Focus on the Big Donors If you have a donor […] →Read more
This simple word of advice makes good copywriters legendary. With it, you’re going to increase sales. Without it, you’re finished. It’s deceptively plain, and easily ignored. We already know if nobody makes it past your headline, nobody reads your content or sales page. This makes the headline the most important element of your persuasive copy. […] →Read more
In an age where customers are used to having things their way right away one place commonly overlooked is Direct Mail. There’s usually not a lot of time to show a customer that you’re a real person who cares. Here are a few ideas to copy or to get the wheels moving for your next […] →Read more
The new January 22, 2012 postage rates are now in effect. The new USPS Price List (Notice 123) provides all domestic and international rates, business mailing fees, and pricing for other USPS services. The rate changes were based on the Consumer Price Index which was established at 2.133%. First Class rates increased by 2.1% overall […] →Read more
1. Improve list quality When it comes to your subscriber list, longer isn’t always better. Focusing on those prospects who are most interested in what you have to offer can get you the best results, whether through gaining more sales or receiving helpful feedback on your products or services. Build your targeted prospect list by […] →Read more
These first points are very encouraging for companies using QR codes: While only 21% know QR codes by name, 81% of respondents reported having seen the ubiquitous black and white squares. For smartphone owners, whose devices are capable of scanning the code, QR codes are becoming a part of the purchase process. Half of smartphone […] →Read more