When you’re part of a small to medium size business everyone wears more than one hat, even the owner. Here are a few tips, tricks and solutions to help that continually changing dynamic of juggling responsibilities. 1. Empower Your Employees Business owners must learn to let go of the day-to-day tasks that are taking up […] →Read more
On February 14th, the Senate held a hearing on postal issues. As expected the USPS announcement that it is planning to end Saturday delivery dominated the discussion. (Note: Impact supports the USPS’s desire to end Saturday delivery; however, you should know that that plan is on shaky legal ground and it may be prevented by […] →Read more
Here is an excerpt from an article from the February issue of Esquire on the USPS and how its simple and amazing: The letter is mailed from Gold Hill, Oregon. The eleven hundred residents of this lingering gold-rush town, mostly mechanics and carpenters and retail clerks in other places, wake with the sun and end […] →Read more
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Good copy can make all of the difference and there’s more than one way to get there. The hardest part for most of us is getting started. Next time you find yourself with a case of writer’s block, here are a few tips that will hopefully get the wheels rolling. 1. Plain copy The most […] →Read more
There’s always plenty of buzz at the beginning of new years about what can be expected for the coming year. A growing expectation today is that of corporate sustainability, meaning that social and environmental issues should be factored in to business planning. Lynnette McIntire, who writes for the UPS blog upside, shares what she believes […] →Read more
Sometimes the changing requirements of the USPS can be complex and a little overwhelming. For years, the USPS has had a long standing rule that all reply envelopes that are mailed inside automated mailings must have the most current barcode printed on it. With the new Intelligent Mail Barcode (IMb) requirements finally coming into play […] →Read more
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They say first impressions are everything and a headline is that first impression. Whether you are coming up with a headline for a blog post or a subject line for an email here are a few tips to sharpen your skills. Step 1. Become a student of great headlines It may sound like a beginner’s […] →Read more
Here’s a list of made up words that none of us will use this year but we will see in an article here or there: Advertainment — “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.” Phablets — A mixture of a smartphone and tablet. […] →Read more