There’s always plenty of buzz at the beginning of new years about what can be expected for the coming year. A growing expectation today is that of corporate sustainability, meaning that social and environmental issues should be factored in to business planning. Lynnette McIntire, who writes for the UPS blog upside, shares what she believes […] →Read more
Sometimes the changing requirements of the USPS can be complex and a little overwhelming. For years, the USPS has had a long standing rule that all reply envelopes that are mailed inside automated mailings must have the most current barcode printed on it. With the new Intelligent Mail Barcode (IMb) requirements finally coming into play […] →Read more
(via OPEN Forum) →Read more
They say first impressions are everything and a headline is that first impression. Whether you are coming up with a headline for a blog post or a subject line for an email here are a few tips to sharpen your skills. Step 1. Become a student of great headlines It may sound like a beginner’s […] →Read more
Here’s a list of made up words that none of us will use this year but we will see in an article here or there: Advertainment — “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.” Phablets — A mixture of a smartphone and tablet. […] →Read more
The USPS is working on an augmented reality app with Aurasma. This app will bring your mail piece to life and give your recipient another reason to read your mail. Look for the app to be released later this year. (via VentureBeat) →Read more
More simple wisdom from Seth Godin: What do you make? Decisions. You don’t run a punch press or haul iron ore. Your job is to make decisions. The thing is, the farmer who grows corn has no illusions about what his job is. He doesn’t avoid planting corn or dissemble or procrastinate about harvesting corn. […] →Read more
Here is an excerpt from the Camden Community News: On December 20 Impact Proven Solutions…was awarded for their outstanding work with Minnesota State Operated Community Service (MSOCS). For the past two years, Impact has employed adults with physical and mental impairments from MSOCS. Their crew works three hours per day, five days per week and […] →Read more
Here are the new First Class US Postal Service rates that will start on January 27. Click here to view the Standard Rates. First-Class Mail 1 Ounce Letter Prices 1 Ounce Letter Price per Piece Change Current New Cents per piece Percent Change Single Piece $0.45 $0.46 $0.010 2.2% Mixed AADC $0.404 $0.405 $0.001 0.2% […] →Read more
Here are the Inspector General’s top 10 stories of 2012, or top 9 since number 10 is barely mail related: 10. Pitfalls of Sponsorship – The U.S. Anti-Doping Agency strips cycling legend Lance Armstrong of his seven Tour de France titles after accusing him of illegal doping while on the U.S. Postal Service team. 9. […] →Read more