30 Buzzwords Losing Their Buzz
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Right Idea. Wrong Time.
A fire extinguisher is a great tool, but it’s not all that helpful if you’re trying to dig a hole. A shovel is a great tool, but there are better ways to fight fire. It’s wise to have great strategies and proven methods built in to your processes but only if you use them wisely. […] →Read more
Direct Mail and the USPS
One of the secrets to Direct Mail in the US is playing nicely with the USPS. You may be an expert marketer but if you fail to obey the many detailed rules of the Post Office you will be burned. Here are some of the more important rules to follow: Designing a Folded Self-Mailer Using […] →Read more
Common Grammar Mistakes
One of the favorite pass times of many folks is playing Grammar Police. We all have our bad habits when we write and it’s never fun to get called out. Here are a few common mistakes to be on the lookout for. Never mind v. nevermind Let’s blame Kurt Cobain, because ever since the poster […] →Read more
Where is Email Marketing Headed?
The next big breakthrough in marketing that will make everyone rich…well…no one knows. What is obvious is things have shifted in the last 2 years. Social Media is a marketing tool and Mobile Devices are where your customers are being marketed to. Are these things you need to consider for your brand? 1. Multi-device world […] →Read more
Does Internet Sales Tax Affect You
The new Marketplace Fairness Act legislation, dubbed “Internet Sales Tax”, has got the web world abuzz. As more and more legislation is directly aimed at the internet (think SOPA or PIPA) the MFA seems likely to pass. So here are a couple of answers to the basic questions you might have about it. 1. What […] →Read more
Statistics on Personalized Offers in Multiple Marketing Channels
Everyone wants to increase their ROI. Studies show a proven way to achieve this is personalization. Personalization can range from using a customer’s name to setting up unique offers for each person. In addition to personalizing the offer, adding a marketing channel increases the opportunity to interact with a potential customer. Here are some statistics […] →Read more
Benefits of Digital Printing
Digital print isn’t just some buzzword because marketers got tired of saying ‘laser print’. There are several benefits to digital print including a few listed below. It might not be the best option for everyone but it could be right for you. Here’s a few things it offers: Increased customization with 100% variable content delivered […] →Read more
Don’t Be A Gambler
(via Direct Marketing News) →Read more
Subject Line => Content
Two simple things that need to happen when I put together a blog post. I need content and I need to accurately describe that content with my title. Those two things are simple in concept but difficult in effort at times. Nevertheless it’s good to keep these two concepts as priorities: Write your subject line […] →Read more