The English email marketers Adestra recently revealed the results of their research on email subject lines. They focused on many categories but one in particular was non-profits. They didn’t just come up with some general numbers/ideas though, they got down to the specifics with details to help email marketers. Maybe some of the information below […] →Read more
If you do direct marketing and you aren’t doing the following steps then you’re doing it wrong. If you’re just starting to do direct marketing then read below to find some ways to do it right. For everyone else in between, below is a quick refresher. While using direct mail isn’t as easy as 1-2-3 […] →Read more
With Google Glass debuting and the USPS plans for an Augmented Reality app this fall more development is being done behind the scenes, building the infrastructure to make these efforts a reality. Here is one example from the German company Metaio, who’ve created the first Augmented Reality chipset for mobile phones. (via Mashable) →Read more
If you plan to not go out of business then at some point you’re going to have to engage Generation Y. (Some folks call them Millennials instead of Generation Y.) While Generation Y covers a lot of ground, 1980s-2000s, there are common ways that this demographic likes to be engaged. These ‘rules’ are true whether […] →Read more
Here’s a USPS update from our CEO Tim Johnson: It appears that the United States Postal Service (USPS) is planning to resurrect their request for “Exigency” postage rate relief. Details regarding how much increase they will ask for are not known at this time. The Postal Board of Governors (BOG) is scheduled to meet on […] →Read more
If you are an iPhone or iPad user you might use your new Passbook app, or maybe you just noticed it. Passbook is an app created by Apple as a place to store concert tickets, gift cards or coupons. It’s very convenient. In fact I’ve got tickets on my phone for an upcoming Minnesota Twins […] →Read more
One of the cooler innovations that I remember was when computers started including ‘plug-n-play’ technology. That meant no more installation, no more waiting just plug in your new ‘toy’ and you were ready to go. Unfortunately that’s not how marketing works. There is no magic bullet or one-size-fits-all. Here’s a couple of ways to build […] →Read more
Data exists. Just because it isn’t being analyzed or segmented or even collected doesn’t mean it isn’t out there. So step one is collect your data. Here are a few things to think about after that. Know your destination. Focus on doing the right work before focusing on doing the work right. In baseball, the […] →Read more
The USPS needs more money. While that is quite obvious how they’re going to make more money is not as clear. While it would be interesting to be involved in the internal discussions they might be having, the things they are saying to the general public are still very interesting. See the excerpt below from […] →Read more
You’re actually not teaching them a lesson, because the people who most need to learn a lesson haven’t, and won’t. What you’re actually doing is diverting yourself from your path as well as ruining your day in a quixotic quest for fairness, fairness you’re unlikely to find. Sure, you can shut someone down, excoriate them, […] →Read more