If you are an iPhone or iPad user you might use your new Passbook app, or maybe you just noticed it. Passbook is an app created by Apple as a place to store concert tickets, gift cards or coupons. It’s very convenient. In fact I’ve got tickets on my phone for an upcoming Minnesota Twins […] →Read more
One of the cooler innovations that I remember was when computers started including ‘plug-n-play’ technology. That meant no more installation, no more waiting just plug in your new ‘toy’ and you were ready to go. Unfortunately that’s not how marketing works. There is no magic bullet or one-size-fits-all. Here’s a couple of ways to build […] →Read more
Data exists. Just because it isn’t being analyzed or segmented or even collected doesn’t mean it isn’t out there. So step one is collect your data. Here are a few things to think about after that. Know your destination. Focus on doing the right work before focusing on doing the work right. In baseball, the […] →Read more
The USPS needs more money. While that is quite obvious how they’re going to make more money is not as clear. While it would be interesting to be involved in the internal discussions they might be having, the things they are saying to the general public are still very interesting. See the excerpt below from […] →Read more
You’re actually not teaching them a lesson, because the people who most need to learn a lesson haven’t, and won’t. What you’re actually doing is diverting yourself from your path as well as ruining your day in a quixotic quest for fairness, fairness you’re unlikely to find. Sure, you can shut someone down, excoriate them, […] →Read more
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A fire extinguisher is a great tool, but it’s not all that helpful if you’re trying to dig a hole. A shovel is a great tool, but there are better ways to fight fire. It’s wise to have great strategies and proven methods built in to your processes but only if you use them wisely. […] →Read more
One of the secrets to Direct Mail in the US is playing nicely with the USPS. You may be an expert marketer but if you fail to obey the many detailed rules of the Post Office you will be burned. Here are some of the more important rules to follow: Designing a Folded Self-Mailer Using […] →Read more
One of the favorite pass times of many folks is playing Grammar Police. We all have our bad habits when we write and it’s never fun to get called out. Here are a few common mistakes to be on the lookout for. Never mind v. nevermind Let’s blame Kurt Cobain, because ever since the poster […] →Read more
The next big breakthrough in marketing that will make everyone rich…well…no one knows. What is obvious is things have shifted in the last 2 years. Social Media is a marketing tool and Mobile Devices are where your customers are being marketed to. Are these things you need to consider for your brand? 1. Multi-device world […] →Read more