Last month the Postal Service announced that it wants to increase postage rates by 5.9% in January. That is 4.3% above the rate of inflation. According to a law that has been in place since 2006, in order to increase postage rates above the rate of inflation, the USPS must file for a Rate Adjustment […] →Read more
Being a good copywriter is a true gift. As the marketing world continually evolves that skill set must also evolve. Writing copy for the web won’t mean recreating the wheel, but it will require some thought. There are lots of presumptions and ideas that we all bring to the table when picturing writing for the […] →Read more
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Bart Duffy is one of our long-term Senior Account Executives here at Impact. His daughter, Elizabeth, is a Top-9 Finalist for NCAA Woman of the Year. I bet you’ll enjoy looking at a description of Elizabeth’s accomplishments. You will not only see truly remarkable academic and athlete accomplishments, but you will also recognize wisdom and […] →Read more
If you haven’t started your holiday marketing planning here are a few ideas to get you started. These ideas are generally directed at email but can easily be expanded in to other marketing channels. Whether you have a product to sell or you’re looking to get donations, here’s some ideas to get you going. Review […] →Read more
The easiest way to disagree with someone …is to assume that they are uninformed, and that once they know what you know, they will change their mind. (A marketing problem!) The second easiest way to disagree is to assume that the other person is a dolt, a loon, a misguided zealot who refuses to see […] →Read more
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I love habits. I love routine. I think lots of people do. There’s a reason people always say “If it ain’t broke don’t fix it”. But sometimes things can work better. Breaking your marketing habits might be a good idea. Maybe it’s time to rethink your ideas about your customer. Who are they? What do […] →Read more
I made my mom buy a smart phone about a year ago. “Made” is obviously a strong word there because she is my mom after all, but yes I made her. Why did I think she needed a smart phone? She needed to learn that ‘new technology’, like a smart phone, isn’t scary. My mom […] →Read more
From the USPS Press Release: Price increases expected to generate $2 billion in new revenue to improve financial situation WASHINGTON — The United States Postal Service today announced proposed price changes, including an increase in the price of a First-Class Mail single-piece letter from 46 cents to 49 cents. The proposed changes, which would go […] →Read more