The easiest way to disagree with someone …is to assume that they are uninformed, and that once they know what you know, they will change their mind. (A marketing problem!) The second easiest way to disagree is to assume that the other person is a dolt, a loon, a misguided zealot who refuses to see […] →Read more
(via DM News) →Read more
I love habits. I love routine. I think lots of people do. There’s a reason people always say “If it ain’t broke don’t fix it”. But sometimes things can work better. Breaking your marketing habits might be a good idea. Maybe it’s time to rethink your ideas about your customer. Who are they? What do […] →Read more
I made my mom buy a smart phone about a year ago. “Made” is obviously a strong word there because she is my mom after all, but yes I made her. Why did I think she needed a smart phone? She needed to learn that ‘new technology’, like a smart phone, isn’t scary. My mom […] →Read more
From the USPS Press Release: Price increases expected to generate $2 billion in new revenue to improve financial situation WASHINGTON — The United States Postal Service today announced proposed price changes, including an increase in the price of a First-Class Mail single-piece letter from 46 cents to 49 cents. The proposed changes, which would go […] →Read more
A common theme in marketing these days is trackability. The ability to track the effectiveness of your marketing is easier to obtain now than it’s ever been, but it feels like this is really more a feature for electronic marketing than traditional. One simple way that might help you track your direct mail campaign is […] →Read more
Triggered messages aren’t a new concept. I remember hearing stories about car salesmen with elaborate birthday card mailing programs. Instead of sending a letter or a card you send an email. Triggered messages work like this: 1) Collect information from or about your customer (with their permission of course) 2) Build messages that respond to […] →Read more
There are proven strategies that generic products can use so that they’re more likely to be stumbled upon by someone searching. Name your new book with all sorts of keywords in the title, for example, so it organically ranks higher for those very keywords… The alternative is to create a product that earns a reputation […] →Read more
The term “exigency” or (“exigent”) is shorthand for the statutory provision that allows the Postal Service to increase prices higher than would otherwise be allowed under the CPI-based cap prescribed in the Postal Accountability and Enhancement Act, the 2006 portal reform law. The law states that “rates may be adjusted on an expedited basis due […] →Read more