One theory says that if you treat people well, you’re more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do […] →Read more
Here’s another article from our Senior Database Marketing Analyst, Clinton Kennedy: Marketing power comes from proving what you are doing works. Marketing management is a constant struggle for power relative to competitors, customers, regulators, and other internal and external stake-holders. Power comes from showing what you are doing works. The reason marketing management is positioned […] →Read more
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I played lots of basketball growing up and a common mistake we all made as kids was thinking that the tallest guy on the court was the best. Sometimes we were right but not always. But we did learn (in time) that it was only part of what we should be looking for. We face […] →Read more
With low open rates and even lower conversion rates, email marketing gets a bad name. Many business owners only engage in it because they feel some sort of obligation, or perhaps they heard a marketing guru emphasize email, so they give a half-hearted effort to send out a monthly newsletter with last-minute content. However, a […] →Read more
Our Senior Database Marketing Analyst, Clinton Kennedy, recently attended the More In Store: Midwest Retail Strategies Conference. Below is an article he put together based on the presentation by Tom Gillaspy, former Minnesota State Demographer, on The Changing Face of Minnesota Shoppers: Demand from consumers is going to decline because: 1) Mobility, once a multiplier […] →Read more
No is essential. If you believe that you must keep your promises, overdeliver and treat every commitment as though it’s an opportunity for a transformation, the only way you can do this is to turn down most opportunities. No I can’t meet with you, no I can’t sell it to you at this price, no […] →Read more
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There are tons of things evolving on the internet these days. Whether it’s responsive web design, being able to put things in your Amazon cart through Twitter, or the ever evolving gmail inbox there’s LOTS of growth. In times like this one of the first things to fall off of the radar is the simple […] →Read more
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