Can a band decide to be a Classic Rock band? Don’t you just have to be a rock band who’ve been around for a while so the radio stations call you a Classic Rock band? If you record an album this year is it a Classic Rock album? If someone is attempting to be modern […] →Read more
“Getting it right” isn’t always the easiest thing to do. The survey results below may help you with your next email marketing campaign. The few points noted below show how your email marketing success may depend on your brand or your advanced analytics. So on to the data. Silverpop recently conducted an email marketing survey […] →Read more
The “Moneyball” phenomenon, building a baseball team based on advanced sabermetrics rather than traditional data, has gone beyond baseball and is now invading other sports, including soccer. Liverpool FC, an English soccer team, is inventing its own version of Moneyball sabermetric principles and is building other rules in such as ‘we will buy no player […] →Read more
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An article from our Senior Database Marketing Analyst, Clinton Kennedy: If you search for direct marketing and inbound marketing, pretty much all that comes back are articles listing the benefits of one versus the other. Authors generally favor the ‘new’ trend: Inbound Marketing. The capability of direct marketing to interrupt people’s train of thought and […] →Read more
In action movies, the hero doesn’t mind destroying the aircraft, road or bridge he just crossed, because it’s always a one-way journey. Retreating armies used to burn bridges as they crossed them so those in pursuit couldn’t follow. And that very mindset, the mindset of, “I am so intent on my goal that I am […] →Read more
Invest in data analysis and put yourself in the know. Here’s another article from our Senior Database Marketing Analyst, Clinton Kennedy: I recently heard a business manager say, “50% of my marketing budget is wasted. The trouble is I don’t know which 50%.” He went on to talk about the next marketing campaign. With all […] →Read more
In the near future if you don’t want to own a smart phone then you won’t own a mobile phone. Smart devices will shape the future of many industries including marketing. If you ever email your customers whether it’s email marketing or transactional email then you are a mobile marketer. Below are some statistics regarding […] →Read more
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Web design is changing. That isn’t anything new. What is new is how the combination of web design changes and electronic devices innovation affects email marketing. Combine these innovations with data analytics and you’ve got a very dynamic tool at your disposal. Below are some of the developments that you should consider integrating in to […] →Read more