When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good use of data can be very effective, but the poor use of data can make people uncomfortable. One marketer caused a stir, for example, when it targeted men with a personalized […] →Read more
With consumers squarely in charge of product research long before they ever contact your company, content marketing is more important than ever. One of the most important forms of content marketing is the customer newsletter—and more and more are moving to personalized editorial. What happens to results if you switch from a general-education newsletter to […] →Read more
Rebranding is a big deal, and it shouldn’t be done lightly. But sometimes, the time is right. When should you consider rebranding your business? Here is some advice from the experts. 1. When something has significantly changed in your business. Businesses evolve, and there can come a point at which you are a different business […] →Read more
There are lots of reasons to use direct mail, and you may have heard many of them. So here are three statistics on the value of direct mail marketing that you may not have heard. 1. Direct mail has higher value in persuasion. According to a recent study by Canada Post and True Impact Marketing,[1] […] →Read more
Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the power and influence of content marketing. According to the Content Marketing Institute, 89% of B2B marketers use content marketing, and according to Curata, 75% of […] →Read more
Impact COO Pete Studer reveals how the installation of both continuous-feed and cut sheet color inkjet presses within his Minneapolis-based operation is greatly improving workflow efficiencies, enabling last-minute client alterations and creating new business opportunities. Take a listen: http://bit.ly/2cFVSUw →Read more
Recently the United States Postal Service and the American Association of Political Consultants (AAPC) conducted polling and focus group research that shows that while millennials have grown up around computers, smart phones, and social media, that marketers are missing the boat if they don’t consider direct mail as part of their marketing mix. Because Millennials […] →Read more
And in the naked light I saw Ten thousand people maybe more People talking without speaking People hearing without listening People writing songs that voices never shared No one dared Disturb the sound of silence [1] As marketers, do we really command the kind of power Simon and Garfunkel sang about in the sixties? Do […] →Read more
What makes 1:1 printing work? What turns an average marketing campaign into an outstanding success? Is it the graphic design? Is it the mailing list? Is it selecting just the right variables like income, age, or gender? Those things are important, but there is one ingredient that trumps them all. Relationship. At its core, 1:1 […] →Read more
Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the word for you, especially if you help them do it. How do you go […] →Read more