What People Want From Loyalty Programs
Since we all know nothing is free in life the next best thing is discounts. These days more and more folks are signing up for loyalty based programs because more loyalty programs are available (scientific, I know). So how can you get a potential customer to be a loyal customer? Here are some statistics about what makes people subscribe to loyalty based marketing programs.
61% – more likely to participate in a loyalty program that offered exclusivity-based rewards
59% – more likely to join a loyalty program that offered a smartphone app
57% – chose “saving money” as their primary motivation for participating in loyalty programs
38% – use loyalty programs to receive rewards
37% – prefer card-based loyalty programs
33% – prefer fully-digital loyalty programs
17% – more likely to participate in a loyalty program that offered social rewards
(via Marketing Charts)