• QR Codes Are Good…But Not Magical

    These first points are very encouraging for companies using QR codes: While only 21% know QR codes by name, 81% of respondents reported having seen the ubiquitous black and white squares. For smartphone owners, whose devices are capable of scanning the code, QR codes are becoming a part of the purchase process. Half of smartphone […]

  • Marketing to Millenials

    Here are excerpts from an article at Deliver Magazine: You might think of them as the tech generation. They’re the folks who said in a survey they’d give up their sense of smell before saying goodbye to their smartphone. They are “The Millennials,” otherwise known as Gen Y, the Echo Boomers and the Net Generation, […]

  • Time Is Just a Myth

    Until the transcontinental railroad, there were no time zones. Each village kept its own time, based on its own steeple and its own high noon. And why not? There was no good reason to go through the pain of coordinating the clocks. Factory work forced us all to know exactly what time it was. The […]

  • The Very First iPhone

    Often times the initial concept of an idea is much different than the final product. That is definitely the case here. I’m glad they kept working on the idea and didn’t stop with this. The first iPhone was actually dreamed up in 1983. Forget that silly old touchscreen, this iPhone was a landline with full, […]