What does it take to be great? Hard work? Yes. Sweat? Yes. Money? Maybe. Sometimes you just need to do more than the other guy but sometimes being great is simple. Sometimes simple is the hardest thing. Today a man called about attracting more investors, people just like his current high end clients. That’s ideal […]
To coincide with the new launch of the newfangled zip codes the USPS put this entertaining and educating video together for its customers. (via Postal News)
The higher up you get at a company the less some people are going to tell you what they really think. Here are some ways that might help you to read between the lines. 1. Playing favorites. Some employees have frequent contact with you, resulting in a strong bond. He or she pleased with you […]
A big part of not becoming stagnant is to make sure you are still doing the fundamentals and doing them right. Here are some tips that are hopefully fundamental for you and if they aren’t maybe it’s time to give them a shot. Step 1: You must know who your target audience is. The better […]
Marketing isn’t always about what you say but how you tailor your message to your unique audience. That battle can be better fought if you what your audience is looking for. This free Demographics Guide from Deliver Magazine that will help you with your message. It breaks down several market segments with a little insight […]
(via The High Definite)
Here’s an update from our CEO Tim Johnson: It is time for the House and Senate to start negotiating postal reform Last week’s postal news from Washington was not good. It appears that the House will likely not vote before the August recess on a postal bill. The Senate passed its own postal reform bill […]
Here are some tips from Lois Geller telling marketers how to be better at direct mail. For some of us testing is like practicing the piano was growing up. It isn’t always what we want to do…but it the best way to get results: As a marketing expert, I have had the following conversation hundreds […]
It’s easy to be so self-aware that you get distracted and lose focus on the task at hand. It reminds me of being in high school. Here is a good word of advice from Seth Godin to help us be a little more forgetful of ourselves. I woke up early to give a speech a […]
In a day where everything can be personalized it seems like a no-brainer that emails can be customized. But on top of the typical name personalization or even picture personalization that can occur there’s more that can be done. Sending a targeted message to a group of people isn’t that difficult. After finding similarities of […]