Are Your Employees Overworked
(via Mashable) →Read more
Put Your Logo In Your Indicia
Here’s some more info as well as some tips from the USPS website: Picture Permit Imprint Indicia is a new offering that provides commercial mailers with the opportunity to creatively add value to their mailpiece. It allows you to customize your permit indicia by incorporating a logo, picture, trademarked brand, or other image along with […] →Read more
Postal Reform Update from Tim Johnson
From Impact’s CEO Tim Johnson: I make periodic visits to Washington DC to meet with USPS executives, members of the Postal Regulatory Commission, Senators and Congressmen. The House Republican Leadership is tentatively scheduling a vote on postal reform (HR 2309) for the last week of July. Here’s my opinion: 1. The risk of business disruption […] →Read more
7 Deadly Sins…of Marketing
Seth Godin with a few things that would be good to reflect on before your next project: Impatient… great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time. Selfish… we have a choice, and if we […] →Read more
What Do Online Shoppers Want?
(via comScore) →Read more
12 Low Cost Direct Mail Ideas
One of the tough parts about keeping your direct mail effective is change. One of the tough things about change is it usually costs money. Here are some low cost ideas that might help you with your next direct mail piece. Change your outer envelope. A new color or a different size may be all […] →Read more
What is the Best Method for Non-Profits?
Non-Profits need donations. People want to give to non-profits. What it the best way to make this happen? A recent study shows that the best method is to send direct mail that gives the recepient a place to give online. Here are some of the findings: 50% of donors surveyed in 2012 said they prefer […] →Read more
USPS Changes Folded Self Mailer Requirements for 2013
The US Postal Service has changed the requirements for Folded Self-mailer (FSM) automation mailings starting in 2013 and they may affect your design and print production. The changes go into effect January 5, 2013 and include new size requirements and new folding, tabbing and gluing requirements. The specs for these changes are included below and […] →Read more
Simple Exercises for the Workplace
(via KT Tape) →Read more
Gearing Up For Election Time
Political campaigns have relied on direct mail for years but this year there will be new twists. With direct mail integrating with the new waves of interactive media this year will be like no other. Here is a little insight in to what both Democrats and Republicans have in store. Far more than in elections […] →Read more