Impressive Returns on SMS Marketing

More and more consumers rely on their phones for more than just phone calls. It’s no wonder that SMS messaging is developing as a real avenue for reaching customers. Among consumers who have signed up for text alerts from retailers and merchants:

26% say that the information they received has led them to purchase the promoted product in the store
25% say they have purchased a different product from the store
27% either bought the promoted product or a different one online

(via Marketing Charts)

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