[vc_row][vc_column width=”1/2″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″] You have probably heard the old adage at one time or another “Knowledge is Power”. Depending on sources you may find that phrase first attributed to Thomas Jefferson in November 1817, “… knoledge is power, that knoledge is safety, and that knoledge is happiness. “ Outcomes that we can learn […] →Read more
Millennials give and it is in the best interest of non profit organizations to build relationships with them and nurture those relationships into the future. Why? Millennials make up the largest Generation living right now and will be around for another 60 to 90 years. They currently have $200 billion in direct purchasing power and […] →Read more
[vc_row][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″] This week, while tucking my son into bed after his first day of kindergarten (which he loved) I was reminded why understanding and setting expectations is important especially when starting something new. After two attempts to keep the little guy in bed, I reminded him he needs to get a […] →Read more
According to Tony Long1, April 7th, 1969 is the “symbolic birth date” of the Internet. Most people of that time had absolutely no concept for its potential uses, and wouldn’t have dreamed of the connectivity and amount of data that would be created and consumed daily. In fact, the masses didn’t really use the Internet […] →Read more
[vc_row][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″] The plaintive 2012 hit by Carly Rae Jepsen is the one-sided story of a personal marketing campaign, the results of which are entirely in doubt at the end of the song. It seems the character, despite being pursued by many other boys, has no idea whether the object of her […] →Read more
[vc_row fullwidth=”false” attached=”false” padding=”0″][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″] My my my Generation X-ers are the middle children lodged between the Boomers and the Millennials and out populated by both. What does this mean? In the words of that little blond girl in front of the Television from Poltergeist: “They’re Here . . . . . […] →Read more
With drones buzzing around in more and more places, the NSA recording every communication they can find, and massive data breeches in the news seemingly every week, we all can run the risk of becoming desensitized to the topics of privacy and security, or resigned to the inevitability of the end of privacy as we […] →Read more
To those of you who have ever managed a return mail operation at your company, you understand the monumental time squandered and costs incurred. The mail is sorted by type, distributed to a few different departments, opened, keyed in, and then disposed of with your recycling or shredding service. Besides time and costs, the other […] →Read more
The dangers of advertising that does not engage the target audience are immediate low response and long-term disinterest in future brand communications. Psychological research increasingly endorses the presumption that emotions inform logic, rather than the other way around. Even without the research, many advertising professional’s emphasized creative and message components pointing at emotions. The research […] →Read more
In late 2011 and into 2012, a wave started in Canada, worked its way south to the States and then throughout the world. The wave was Carly Rae Jepsen’s hit “Call Me Maybe”. In the hit, Carly sings for her crush to call her, maybe. Carly Rae Jepsen played at the revamped Mall of America […] →Read more