[vc_row fullwidth=”false” attached=”false” padding=”0″][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″] My my my Generation X-ers are the middle children lodged between the Boomers and the Millennials and out populated by both. What does this mean? In the words of that little blond girl in front of the Television from Poltergeist: “They’re Here . . . . . […] →Read more
With drones buzzing around in more and more places, the NSA recording every communication they can find, and massive data breeches in the news seemingly every week, we all can run the risk of becoming desensitized to the topics of privacy and security, or resigned to the inevitability of the end of privacy as we […] →Read more
To those of you who have ever managed a return mail operation at your company, you understand the monumental time squandered and costs incurred. The mail is sorted by type, distributed to a few different departments, opened, keyed in, and then disposed of with your recycling or shredding service. Besides time and costs, the other […] →Read more
The dangers of advertising that does not engage the target audience are immediate low response and long-term disinterest in future brand communications. Psychological research increasingly endorses the presumption that emotions inform logic, rather than the other way around. Even without the research, many advertising professional’s emphasized creative and message components pointing at emotions. The research […] →Read more
In late 2011 and into 2012, a wave started in Canada, worked its way south to the States and then throughout the world. The wave was Carly Rae Jepsen’s hit “Call Me Maybe”. In the hit, Carly sings for her crush to call her, maybe. Carly Rae Jepsen played at the revamped Mall of America […] →Read more
Order Fulfillment refers to the way that companies respond to customer orders. It involves a series of processes that are often initiated with a sales inquiry and generally ends with the delivery of a product to a customer. Here are some of the common services that are part of the overall order Fulfillment process: Warehousing […] →Read more
Liv-ing in a material world. Liv-ing in a material world…all of this buzz about Straight Outta Compton has me stuck in an 80s frame of mind. Marketing Automation (MA) is often perceived as a magic bullet solution to marketing problems. Marketers now almost universally associate MA with the software platforms used to trigger email or […] →Read more
Please note that this article was written 7/27/2015 and like many things, it is a snapshot of the prevalent theories at the time. It is believed that homo neanderthalensis moved into Europe about 200,000 years ago, where they adapted by growing shorter and stockier, which is more efficient to hold body heat in the cold […] →Read more
It is believed that there has been some level of piracy since at least the 13th Century BC. Ever since the “Sea Peoples” we have been working to try to stay one step ahead of those determined to take that which doesn’t belong to them. The modern front has generally moved from the protection of […] →Read more
Why is Predictive Modeling all the rage in marketing management circles? It’s because Predictive Modeling helps marketers trim down who they spend money to reach with an offer, to those most likely to respond. What does that mean? Suppose you have already done some analysis to determine geographic and psychographic market segments for your product […] →Read more