We all know that we live in an ever increasingly information based age. There is a mad rush in the business world to record as much data as possible in our businesses. This want and rush only grows as data recording technology expands from deliberate recording into the passive and the Internet of Things. Information […] →Read more
As goes the famous quote by character Obi Wan Kenobi in the 1977 movie Star Wars, “I felt a great disturbance in the force”, so it is in the Direct Marketing Production business these days. Impact is on the move and involved in a revolutionary shift in technology that is sure to be disruptive to […] →Read more
Wikipedia now defines “direct marketing” as, “Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as […] →Read more
Recently I wrote a post about dynamic documents. It really is amazing how dynamic a document can be in the technology age. Data, of course, is central to many of the tactics I discussed. As I wrote that post, it occurred to me that a discussion of dynamic documents would be incomplete without some mention […] →Read more
[vc_row][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]How many of us can say, “I met a Hooper.” Let alone a Hooper that inspires joyful movement, self-acceptance, and creativity, a Hooper that is an award-winning National Speaker. A Hooper that expertly taught a Business Writing Skills class last week and is on the cusp of getting her 5th book published […] →Read more
[vc_row][vc_column width=”1/1″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]I recently read a great post by Anthony Miyazaki, Chairperson, Dept. of Marketing at Florida International University, named The Distribution Approach to Marketing Exchange. This article inspired me to take the age-old approach of stepping outside of an issue to solve a problem by taking a view of marketing at “3,000 […] →Read more
[vc_row][vc_column width=”1/1″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]What are dynamic documents, and how do I know if I’ve got any? Are some dynamic documents more dynamic than others? What does it take to make a document dynamic? Let’s see… →Read more
[vc_row][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]Today, November 12th 2015, is the 7th Annual for Give to the MAX Day MN! The amount of giving in 2014 was recording breaking with 62,607 donors providing 120,664 total gifts that raised $18,316,626.42 and benefited more than 5,544 Minnesota nonprofits.1 →Read more
[vc_row][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″] What does it mean to a business when Don Schultz, renowned professor of integrated marketing communications at Northwestern University writes, “Marketers no longer control the system . . . . The consumer is an individual and acts, thinks and operates like an individual, which the marketer cannot control.” →Read more
[vc_row][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]The leaves have turned vibrant hues of orange, deep maroon, bright red and varied hues of lime green and yellow. I especially love the autumn in Minnesota. With it brings trips to the apple orchard, crisp clean air, sweaters, Halloween, my Birthday, and Loyalty Birthday Rewards. $10 off, $25 off, 25% […] →Read more