What makes a customer satisfied or unsatisfied in doing business with you? A recent survey from MarketingSherpa provides important insights. The “Consumer Satisfaction Research Study,” based on data gathered from 2,400 customers, asked consumers to identify the characteristics of companies they do business with, including their marketing practices. It also asked whether they were satisfied […] →Read more
We all know that personalization works. In fact, research from InfoTrends found that 84% of consumers said that personalization made them “much more likely” or “somewhat more likely” to open their mail. Even so, one of the secrets to success is not to rely on personalization alone. Personalization gets you in the door—it grabs attention. […] →Read more
Is direct mail a life hack? According to LifeHack.org, the answer is yes. At least, it’s a marketing hack every company should know. Here are 10 reasons direct mail needs to be one of your marketing hacks. Increases branding and keeps your company top of mind. Is one of the most inexpensive, yet most effective […] →Read more
Do you know the primary reason companies lose customers? They stop communicating with them. It is that simple. When companies stop communicating, their customers lose interest. They move on to the competition and brands that pay attention to them. This is why it is not enough to just have a customer acquisition strategy. You must […] →Read more
It’s no secret. Marketers are benefitting from today’s healthy economy. But competition for consumers’ shopping dollars is still fierce, and marketing dollars are under more scrutiny than ever before. One of the places you can stretch your print dollars is with smart selections in paper. Here are three easy ways to manage your paper costs […] →Read more
If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personalization in print. In a survey of more than 1,200 people conducted by Zussi Research for ad:tech London, for example, 69% percent of respondents saw traditional […] →Read more
This past year, the trend in gaining and retaining donors has had a lot to do with the stories your organization is sharing and how. Blackbaud has found that stories are a more engaging way to communicate with your donors to show them the work your nonprofit is doing and how they are truly making […] →Read more
We live in a world where technology has become the number one way to reach people anywhere at anytime. In addition to your appeal mailing and email marketing strategy, it is essential to have a social media strategy. This is because with just a few clicks to create a post, you can instantly reach millions […] →Read more
According to Blackbaud, the number of organizations in search of funds has increased by 47% over the past ten years. Additionally, private giving has decreased by 11% over the past ten years. This inverse relationship between donations needed increasing and giving going down has set the stage for a very competitive nonprofit market or landscape. […] →Read more
Each year, the number of marketing messages out in the world increases, and this increases the competition. It is important that for nonprofits to map out a plan to engage prospective donors and retain current donors that carries throughout the entire year. Having a set strategy will not only ensure that your donors are hearing […] →Read more