Do you know the primary reason companies lose customers? They stop communicating with them. It is that simple. When companies stop communicating, their customers lose interest. They move on to the competition and brands that pay attention to them. This is why it is not enough to just have a customer acquisition strategy. You must […] →Read more
It’s no secret. Marketers are benefitting from today’s healthy economy. But competition for consumers’ shopping dollars is still fierce, and marketing dollars are under more scrutiny than ever before. One of the places you can stretch your print dollars is with smart selections in paper. Here are three easy ways to manage your paper costs […] →Read more
If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personalization in print. In a survey of more than 1,200 people conducted by Zussi Research for ad:tech London, for example, 69% percent of respondents saw traditional […] →Read more
This past year, the trend in gaining and retaining donors has had a lot to do with the stories your organization is sharing and how. Blackbaud has found that stories are a more engaging way to communicate with your donors to show them the work your nonprofit is doing and how they are truly making […] →Read more
We live in a world where technology has become the number one way to reach people anywhere at anytime. In addition to your appeal mailing and email marketing strategy, it is essential to have a social media strategy. This is because with just a few clicks to create a post, you can instantly reach millions […] →Read more
According to Blackbaud, the number of organizations in search of funds has increased by 47% over the past ten years. Additionally, private giving has decreased by 11% over the past ten years. This inverse relationship between donations needed increasing and giving going down has set the stage for a very competitive nonprofit market or landscape. […] →Read more
Each year, the number of marketing messages out in the world increases, and this increases the competition. It is important that for nonprofits to map out a plan to engage prospective donors and retain current donors that carries throughout the entire year. Having a set strategy will not only ensure that your donors are hearing […] →Read more
When it comes to boosting response rates, there is nothing like combining direct mail with email. Even better when both are personalized. We don’t mean just personalizing by name. We mean personalizing based on customer behavior. This is referred to as “triggering.” According to Clevos, an email marketing platform supplier, using personalized, trigger-based email can […] →Read more
It’s the time of year when users of the Postal Service start to plan next year’s postage budgets. For early budgeting purposes, based on the best information that is currently available and the five points of explanation that follow, here are my prognostications for the postage rate increases that will almost certainly take effect January […] →Read more
Impact is proud to announce Dave Richter, a member of Impact’s Premedia team, has recently achieved G7 Expert certification as an expert in the field of color management, process and quality control for proofing and printing equipment. A G7 Expert is able to analyze color and print related issues and take corrective action to bring […] →Read more