You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however, there is so much to do. Where do you begin? Start by asking three questions. 1. What are you trying to accomplish? Success starts with setting a specific and realistic […] →Read more
You see QR Codes everywhere these days. These black-and-white boxes can be scanned with any mobile phone using QR Code scanning software or with Apple’s iOS 10. Scanning the code takes you instantly to a landing page or some other online destination, such as a video or map. QR Codes can be great tools, but […] →Read more
One of the hottest shows on television is “Fixer Upper,” in which husband and wife team Chip and Joanna Gaines turn outdated and dilapidated homes into their clients’ dream homes. By tapping into the colors used by Joanna Gaines, the show’s designer, you can create fresh, engaging print marketing that appeals to a wide demographic […] →Read more
Every day, thousands of marketing contacts clamor for your customers’ attention. What will make these customers stop and take the time to look at yours? 1. Make them say, “Wow!” Think of the outer envelope as a storefront. Use it to grab attention with more than just eye-catching images. Try different colored stocks, different plastic […] →Read more
Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while simple, can bring great results. Be relevant, not complicated: Personalized communications do not have to be complicated to be effective. If you are a roofing company, for example, you […] →Read more
One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs are so popular. But there is an additional benefit, too. Customers actively participating in loyalty programs not only continue to buy from you, but they spend more money when they do. […] →Read more
You’ve worked hard to obtain great customers, and you have an ongoing direct mail program to help retain them. But what happens if those customers stop buying from you? Do you have a strategy to get them back? Here are three reasons direct mail is a powerful tool for doing just that. 1. Unlike email, […] →Read more
Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for personalized communications. Is it worth it? To answer this question, let’s take a look at some new data from Epsilon: 90% of consumers see personalized […] →Read more
What are the world’s top marketers thinking as they enter 2018? Salesforce.com decided to ask them. Every year, the company surveys marketers around the world about the state of the marketplace, how the channel mix is changing, and how they are feeling about their marketing practices. In the report, “The Fourth Annual State of Marketing,” […] →Read more
Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it is over. Here’s a checklist that will make the event the best it can be. Direct mail. Consider a […] →Read more