Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing. Great news! That’s the kind of commitment that gets results. Here’s how the data on respondents’ budgets broke out: […] →Read more
What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach them? Wide-format graphics, including sidewalk signs! Your target audience is walking by your location multiple times a day. A well-placed professional sidewalk sign is one of your best, most effective tools for reaching […] →Read more
One of the critical factors in building audience engagement is trust. When your audience trusts you, they engage more and spend more money. Using marketing content that your audience considers trustworthy helps to build that engagement. This means third-party content. No matter how great your company, no matter how strong its track record, your customers […] →Read more
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind. 80% of consumers are more likely to do business with a company if it […] →Read more
You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however, there is so much to do. Where do you begin? Start by asking three questions. 1. What are you trying to accomplish? Success starts with setting a specific and realistic […] →Read more
You see QR Codes everywhere these days. These black-and-white boxes can be scanned with any mobile phone using QR Code scanning software or with Apple’s iOS 10. Scanning the code takes you instantly to a landing page or some other online destination, such as a video or map. QR Codes can be great tools, but […] →Read more
One of the hottest shows on television is “Fixer Upper,” in which husband and wife team Chip and Joanna Gaines turn outdated and dilapidated homes into their clients’ dream homes. By tapping into the colors used by Joanna Gaines, the show’s designer, you can create fresh, engaging print marketing that appeals to a wide demographic […] →Read more
Every day, thousands of marketing contacts clamor for your customers’ attention. What will make these customers stop and take the time to look at yours? 1. Make them say, “Wow!” Think of the outer envelope as a storefront. Use it to grab attention with more than just eye-catching images. Try different colored stocks, different plastic […] →Read more
Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while simple, can bring great results. Be relevant, not complicated: Personalized communications do not have to be complicated to be effective. If you are a roofing company, for example, you […] →Read more
One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs are so popular. But there is an additional benefit, too. Customers actively participating in loyalty programs not only continue to buy from you, but they spend more money when they do. […] →Read more