Email Marketing Survey Results

July 24, 2014 by Impact

“Getting it right” isn’t always the easiest thing to do. The survey results below may help you with your next email marketing campaign. The few points noted below show how your email marketing success may depend on your brand or your advanced analytics.
So on to the data. Silverpop recently conducted an email marketing survey of close to 4,000 consumers in the US, UK and Germany. Here’s just of few of the high points.

• 71% of respondents reported being more likely to make a purchase if an email was tailored to their likes and preferences
• 64% of respondents (including 70% in the US) would open an email simply because they trusted the brand
• 58% of respondents would not open an email if they thought it irrelevant to them or their needs
  
• 40% would not open an email if the subject line wasn’t relevant to them

(via Marketing Charts)