Survey Says! Direct Mail
The results of a new survey by Epsilon Targeted are in and the big winner is direct marketing. Customers were asked about several popular channels including social media but the clearly preferred method for receiving marketing was direct mail.
The U.S. respondents answered these two questions favorably for direct mail:
I enjoy checking the mailbox for postal mail (62%)
I enjoy getting postal mail from brands about new products (59%)
Here are the reasons those folks prefer mail over online options:
Can read the info when it is convenient (73%)
Can refer back to the info when needed (61%)
Can take info easily to different place (40%)
More private if sent through the mail than sent by email (36%)
(via Print in the Mix)
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