Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers about your brand, offer exclusive discounts or promotions, and provide enticing content that keeps your consumers coming back. Let’s look at five ways to incorporate direct mail into your customer retention efforts. 1. Personalization Personalizing direct mail with customers’ […]
Did you know that loyal customers purchase more frequently, have larger basket sizes, and are more receptive to upsells? It’s no wonder two-thirds of most businesses’ sales come from existing customers.[1] Once you win those customers, you want to keep them! Here are four steps to keeping your customers happy and engaged with you. 1. […]
The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate the following year. But what if you could retain more of them? Imagine the impact on your mission! The key to retaining donors is keeping them engaged with your mission. Whether […]
A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That’s why drip marketing is so important. In a drip marketing campaign, the business sends (drips) regular marketing communications, typically through multiple channels, to move a prospect through the sales funnel over time. It uses a combination of direct mail, […]
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer. Let’s look at three reasons why. We see this two-step process approach […]
You increase your response and conversion rates by personalizing your message, whether in print or email. But “personalizing” doesn’t just mean using data to swap out images and text based on information you have in a database. Personalized printing has to feel personal. Let’s look at four best practices that must be the foundation of […]
Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on your marketing goals. Here are four different ways to target your audience. Which approach might work best for your next marketing campaign? 1. Demographics. Demographics such as age, gender, ethnicity, and household […]
When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more critical when it comes right down to it. It’s the customer experience. While “customer experience” can be an overused buzzword, there is a lot of truth behind its importance. At lunchtime, for example, there […]
In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think Coke and Pepsi. Laundry detergent? Tide. Are you top of […]
Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason! How can this be? If customers are happy with the […]