Nick Sarillo is the founder and CEO of Nick’s Pizza & Pub in Crystal Lake and Elgin, Ill. Here’s a great story he tells about how being honest and straightforward with his customers paid off: When I considered e-mailing my customers and asking them for help during the economic downturn, my PR company thought it […] →Read more
Finding a letter or kit that has success is great. But reusing that same letter or kit, or leaving it basically the same for a long time can be fatal to a campaign. Here are a few ‘facelift’ tips to consider. Basic facelift The envelope is your package’s “face.” Remember, as the adage goes, you […] →Read more
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Colors bring baggage with them. People associate certain colors with brands, trends, even years (think neon pink). Here’s some of the common associations in consumers minds that you might want to consider. Red. Think of Coca Cola and Xerox logos. Red is a symbol for love, power and excitement. Red also symbolizes the devil and […] →Read more
Most of us haven’t been in a classroom lately so here’s a list of ten things our English teacher would want us to remember: 1. Using that when you should use who Whenever you write about people, refer to them using who, not that. John is the guy who always forgets his shoes, not the […] →Read more
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Slogans never change anything. They don’t grow market share or find you a job or win you an election. Underneath the slogan, perhaps, is a story. And the slogan well told is a symptom of that story, a shadow of what you’re truly up to. A slogan might be evidence that you have a story, […] →Read more
On August 13th our LSC met with a representative of the Postal Regulatory Commission to discuss the upcoming “lame duck” session of congress. The last postal reform bill passed in 2006 during lame duck (the time between the elections and the seating of the new congress). Here’s some of what I took away from last […] →Read more
A lot of the work that goes in to making a good first impression happens long before the actual introduction. And the things that make the biggest impressions are sometimes your little actions or overreactions. So before your next meetup with a client look at a few of these ideas and see if you can […] →Read more
What does it take to be great? Hard work? Yes. Sweat? Yes. Money? Maybe. Sometimes you just need to do more than the other guy but sometimes being great is simple. Sometimes simple is the hardest thing. Today a man called about attracting more investors, people just like his current high end clients. That’s ideal […] →Read more