Beer Ad from Dr Suess
(via Mandeville Special Collections Library, UCSD) →Read more
Sounding Like Something You're Not Is A Waste of Time
Slogans never change anything. They don’t grow market share or find you a job or win you an election. Underneath the slogan, perhaps, is a story. And the slogan well told is a symptom of that story, a shadow of what you’re truly up to. A slogan might be evidence that you have a story, […] →Read more
Postal Reform Update from our CEO Tim Johnson
On August 13th our LSC met with a representative of the Postal Regulatory Commission to discuss the upcoming “lame duck” session of congress. The last postal reform bill passed in 2006 during lame duck (the time between the elections and the seating of the new congress). Here’s some of what I took away from last […] →Read more
8 Things You Should Never Say or Do To A Customer
A lot of the work that goes in to making a good first impression happens long before the actual introduction. And the things that make the biggest impressions are sometimes your little actions or overreactions. So before your next meetup with a client look at a few of these ideas and see if you can […] →Read more
The Simplicity of Being Great
What does it take to be great? Hard work? Yes. Sweat? Yes. Money? Maybe. Sometimes you just need to do more than the other guy but sometimes being great is simple. Sometimes simple is the hardest thing. Today a man called about attracting more investors, people just like his current high end clients. That’s ideal […] →Read more
USPS Viral Marketing…from 1967?
To coincide with the new launch of the newfangled zip codes the USPS put this entertaining and educating video together for its customers. (via Postal News) →Read more
10 Signs of an Unhealthy Company Culture
The higher up you get at a company the less some people are going to tell you what they really think. Here are some ways that might help you to read between the lines. 1. Playing favorites. Some employees have frequent contact with you, resulting in a strong bond. He or she pleased with you […] →Read more
7 Ways to Be Better at Direct Mail
A big part of not becoming stagnant is to make sure you are still doing the fundamentals and doing them right. Here are some tips that are hopefully fundamental for you and if they aren’t maybe it’s time to give them a shot. Step 1: You must know who your target audience is. The better […] →Read more
Free Demographics Guide
Marketing isn’t always about what you say but how you tailor your message to your unique audience. That battle can be better fought if you what your audience is looking for. This free Demographics Guide from Deliver Magazine that will help you with your message. It breaks down several market segments with a little insight […] →Read more
The Art of Logo Design
(via The High Definite) →Read more