If you’re putting together a survey most folks now that the shorter the survey the better. Here are a few more tips to help you strategize. Honesty: Let them know how many questions and approximate completion time Simplify: Keep your questions brief and to the point Focus: Stay on survey topic and do not include […] →Read more
Here’s a nice little article about the benefits of Direct Mail. Besides being a primer for someone who is thinking of trying direct mail it’s also a good motivator for a season veteran. High Conversions The United States Postal Service reported that 98% of consumers bring their mail in the day it is delivered, and […] →Read more
If you always know the right thing to say then you can just move along, but for the rest of us…well…we find ourselves…at a loss for words at times. One frequent occasion for that is in the workplace where relationships always require attention and care. Here are some phrases for the rest of us to […] →Read more
From CEO Tim Johnson: Augmented Reality (AR) is something we’ll all be learning about in the coming months. An AR app utilizes a smart devices’s camera to recognize a printed image and allows a user to interact with the image. That’s that starting point; from there the possibilities are endless. Different AR apps take advantage […] →Read more
Impact was recently honored by having John Stifter, our Vice President of Solution Sales, selected to participate on the USPS’s Mailers Technical Advisory Committee (MTAC). John is assigned to MTAC’s First Class Mail work group. This is a big opportunity and we’re so pleased that John was chosen. We now have two voices in Washington, DC […] →Read more
We all have bad habits but sometimes we don’t think they are a big deal, other times we’ve just accepted them and move on. Obeying the Golden Rule is just as important at work as it is anywhere else so here are a few reminders of ways to be a better worker (and a better […] →Read more
Having success with direct mail isn’t automatic…but that doesn’t mean it’s complex. A little work and a little thinking can help your direct mail piece succeed. Here are a few tips: 1. Have a Hook If you’re investing in direct mail, make sure you give your target audience something to respond too. There are thousands […] →Read more
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If things didn’t change email marketing would be a lot easier to keep up with. As people change the way they get their information (read mobile devices) the technology is also changing to keep up. Here are some ways to alter your strategies as more folks go mobile. 1. Smartphone owners more likely to read […] →Read more
Generalizations are the heart of marketing decision-making. When we look at an audience–customers, prospects, constituents–we make decisions on the whole based on our assumptions about the individuals within the group. But are we basing those generalizations on our vision of the ideal member of the tribe, the average member or the outlier who got our […] →Read more