We all have bad habits but sometimes we don’t think they are a big deal, other times we’ve just accepted them and move on. Obeying the Golden Rule is just as important at work as it is anywhere else so here are a few reminders of ways to be a better worker (and a better […] →Read more
Having success with direct mail isn’t automatic…but that doesn’t mean it’s complex. A little work and a little thinking can help your direct mail piece succeed. Here are a few tips: 1. Have a Hook If you’re investing in direct mail, make sure you give your target audience something to respond too. There are thousands […] →Read more
VillagePostOffice (via USPS) →Read more
If things didn’t change email marketing would be a lot easier to keep up with. As people change the way they get their information (read mobile devices) the technology is also changing to keep up. Here are some ways to alter your strategies as more folks go mobile. 1. Smartphone owners more likely to read […] →Read more
Generalizations are the heart of marketing decision-making. When we look at an audience–customers, prospects, constituents–we make decisions on the whole based on our assumptions about the individuals within the group. But are we basing those generalizations on our vision of the ideal member of the tribe, the average member or the outlier who got our […] →Read more
When you’re part of a small to medium size business everyone wears more than one hat, even the owner. Here are a few tips, tricks and solutions to help that continually changing dynamic of juggling responsibilities. 1. Empower Your Employees Business owners must learn to let go of the day-to-day tasks that are taking up […] →Read more
On February 14th, the Senate held a hearing on postal issues. As expected the USPS announcement that it is planning to end Saturday delivery dominated the discussion. (Note: Impact supports the USPS’s desire to end Saturday delivery; however, you should know that that plan is on shaky legal ground and it may be prevented by […] →Read more
Here is an excerpt from an article from the February issue of Esquire on the USPS and how its simple and amazing: The letter is mailed from Gold Hill, Oregon. The eleven hundred residents of this lingering gold-rush town, mostly mechanics and carpenters and retail clerks in other places, wake with the sun and end […] →Read more
(via DM News) →Read more
Good copy can make all of the difference and there’s more than one way to get there. The hardest part for most of us is getting started. Next time you find yourself with a case of writer’s block, here are a few tips that will hopefully get the wheels rolling. 1. Plain copy The most […] →Read more