5 Ways to Maximize Your Print Investment

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at four strategies to help you make the most of your investment. 1. […] →Read more

Not All Targeted Marketing Looks the Same

Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on your marketing goals. Here are four different ways to target your audience. Which approach might work best for your next marketing campaign? 1. Demographics.  Demographics such as age, gender, ethnicity, and household […] →Read more

What Matters More Than Products, Services, and Price? Customer Experience!

When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more critical when it comes right down to it. It’s the customer experience. While “customer experience” can be an overused buzzword, there is a lot of truth behind its importance. At lunchtime, for example, there […] →Read more

5 COVID-19 Consumer Trends Impacting Packaging…for Good

The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging. COVID-19 has reshaped consumers’ shopping habits, and because many of these habits have longer-term benefits, these changes are going to stick around. What are these changes, and how do they […] →Read more

The Best Place to Get Data About Customers? From Customers Themselves!

Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional marketing campaign starts with the newest, most accurate data. But what is the best way to get that data? You can purchase a mailing list and third-party data, but it’s always more effective if customers are willing to provide it […] →Read more

Keep Them Thinking About You

In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think Coke and Pepsi. Laundry detergent? Tide. Are you top of […] →Read more

Effective Communication Breeds Customer Loyalty

Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason! How can this be? If customers are happy with the […] →Read more

5 Fun Stats to Inform Your Fundraising

As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing your mailers by the donor’s name, giving history, and often household income. But are there other data points that could help? Here are some exciting statistics that, while they may not all apply to your organization, illustrate how […] →Read more

“Do You Really Know Me?” From: Your Customer

To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are.  Let’s take an example from the world of sports. For example, when we think of hockey fans, we might think of demographics such as age, […] →Read more

Silos Are for Farmers, Not Marketers

Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing is less effective than it could be.  Here are some […] →Read more